The Future of Texas Wine: Recapping Austin Wine Week with Founder Amanda Layton
Texas Under VineOctober 01, 202601:23:58

The Future of Texas Wine: Recapping Austin Wine Week with Founder Amanda Layton

Join Scott on this bonus episode of Texas Under Vine live from Wanderlust Wine Co. (Shady Lane) as we celebrate Texas Wine Month! In this episode, Scott sits down with Amanda Layton, the founder and mastermind behind Austin Wine Week, to recap the inaugural festival's roaring success, share behind-the-scenes stories, and look ahead to Year 2.

They dive into:

--*The Inspiration:* How a dream and a gap in Austin's dining scene led Amanda to launch Austin Wine Week.
--*Connecting Demographics:* Reaching a younger, more diverse audience to secure the future of Texas wine.
--*Inaugural Event Highlights:* Recapping the high-energy "SIP Texas" kickoff at Wanderlust, the intimate Happy Hour at Odd Duck (featuring female winemakers), and the "Taste Makers" finale at House Wine.
--*Historic International Recognition:* Celebrating the 4 participating Texas wineries that brought home Gold Medals from the Decanter World Wine Awards in London!
--*Looking Ahead to Year 2:* Dates, pop-up events, and new partnerships coming April 10–17, 2027.

Timestamps:
00:00 – Texas Wine Lover App & Sponsorship
03:18 – Welcome & Episode Introduction
05:25 – Upcoming Texas Wine Events (Texas Wine Jam & Fredericksburg Food & Wine Festival)
06:53 – Texas Winegrowers Elevate Your Texas Wine IQ Event
08:05 – Background on Amanda Layton & Austin Wine Week Origins
11:06 – Interview Begins: Amanda’s Background in the Wine World
15:00 – From European & Champagne Houses to Austin, Texas
17:52 – Spotting the Gap: Why Aren't Texas Wines on Austin Menus?
20:03 – The Spark: Pitching Ray Wilson & Getting Industry Buy-In
24:45 – Addressing Wine Stigma & Changing Wine Club Demographics
30:12 – Event 1 Recap: "SIP Texas" Kickoff at Wanderlust Wine Co. 41:12 – Event 2 Recap: Winemaker Happy Hour at Odd Duck
44:56 – Event 3 Recap: "Lone Star Ladies" Tastemakers Finale at House Wine
52:07 – Behind the Scenes: Operational & Logistical Challenges
01:01:31 – Looking Ahead: Expanding Texas Wine & Historic Decanter Gold Medals
01:05:23 – Year 2 Details: April 10–17, 2027 & How to Get Involved
01:13:40 – What Makes Austin Wine Week Unique?
01:17:34 – Toasting Historic Decanter Gold Winners & Closing Thoughts
TexasWine, #AustinWineWeek, #TexasWineCountry, TexasUnderVine, #WanderlustWineCo,